About the brand
SO Aesthetic is an African luxury makeup brand founded by Sacha Okoh. She started off as a make-up artist in Ghana, but her constant frustrations about finding the right shades motivated her to start up with her own makeup brand for woman of colour. She’s known in the industry as the Beauty guru with her wealth of knowledge and experience over a decade in the beauty industry.
SO Aesthetic features a wide range of products from primers, lipsticks, lip-glosses, eyeliners and eyebrow pencils, brushes to sponges and they are produced In Europe using ingredients ethically sourced and made with our health and the environment in mind to ensure the Quality of the products, right shades and competitive prices . Over the years the brand has had the likes of the First Ladies of Africa and celebrities such as Jackie Aina, Jackie Appiah, Joselyn Dumas, Menaya Donkor among so many others share many experience with the brand.
In 2018, the brand launched a new foundation called the Ultra coverage Foundation in 8 shades and in 2019 the product won the Best New Makeup Base Product of the year at the Pure Beauty Global Awards in Dubai and in that same year won Ghanaian owned makeup Brand of the year at Ghana Makeup Awards, this was a major highlight in that year for the brand and the Ghanaian makeup industry as a whole.
Today, SO Aesthetic is an Advocate to clean beauty and Self Love. It has become the go to brand for all make up needs in the Ghanaian market and as such, the brand is committed to maintaining quality and high standard products for the modern African woman adding great value in the beauty industry in Ghana and all over Africa.
The brand has two retail makeup studios, thus in OSU and East legon and provides makeup services for all occasions/events.
About the Founder & Creative Director
Sacha Okoh is the creative director and founder behind so aesthetic makeup. She is a much-needed breath of fresh air in the beauty and lifestyle scene in Africa as she is the foremost Beauty Guru with a wealth of experience and expertise which spans over the course of 12 years in the beauty industry
Sacha decided to create her own makeup line after recognizing the lack of Ghanaian owned brands that catered to the Ghanaian woman instead of the brands manufactured for those in the diaspora which had saturated the Ghanaian market. She wanted to create a brand that had the Ghanaian woman and most importantly the African woman in mind.
Sacha is a product of the world's foremost beauty institutes, the London School of Beauty and Makeup where she excelled in Advanced Makeup Artistry in 2010. She has always loved makeup and has been the go to person for beauty advice and hacks Amongst her family and friends for so long so it’s no surprise she eventually went into beauty.
After several years as a professional makeup artist Sacha Okoh today spends the majority of her time as the creative director of the brand focusing on creating new products and finding new ways in which she can transform the lives of women.