SO Aesthetic is a makeup brand founded by Sacha Okoh on the idea and aim of contributing to the beauty industry in Africa and all over the world.
So aesthetic is committed to timeless, healthy and high quality products that brings out confidence in every woman's beauty.
Sacha is the creative director and founder of SO Aesthetic. She is a much-needed breath of fresh air in the beauty and lifestyle scene in Africa as she is the foremost Beauty Guru with a wealth of experience and expertise which spans over the course of 12 years in the beauty industry.
Sacha decided to create her own makeup line after recognizing the lack of Ghanaian owned brands that catered to the Ghanaian woman instead of the brands manufactured for those in the diaspora which had saturated the Ghanaian market. She wanted to create a brand that had the Ghanaian woman and most importantly the African woman in mind.
Sacha is a product of the world's foremost beauty institutes, the London School of Beauty and Makeup where she excelled in Advanced Makeup Artistry in 2010. She has always loved makeup and has been the go to person for beauty advice and hacks amongst her family and friends for so long so it’s no surprise she eventually went into beauty.
After several years as a professional makeup artist Sacha Okoh today spends majority of her time as the creative director of the brand focusing on creating new products and finding new ways in which she can transform the lives of women.